About 23 hours a day, I'm trying to figure out how to get my artwork seen by more people. I create ALL.THE.TIME. and eventually, a sister runs out of room in her home and art studio for all those amazing (eh, some aren't all that great) artworks. I'm constantly share on Instagram, Facebook and other social media outlets the fruits of my labor.
I'm sure my family and friends are like, "Jesus, lady. Put down the paintbrush and chill for a second." But I can't. It's who I am to be a maker and sharer of the things I love!
So this brings us to the topic of today's post: how do I support my family/friend artist without having to buy thousands of dollars of art each year? I completely understand that my family and friends are not responsible for purchasing my artwork. In fact, I'd prefer if they didn't--haven't I been doing this long enough to sell work outside that bubble? And let's be honest: I LOVE gifting my art to my closest family and friends!
1. Share our stuff! Share it to your Instagram story. Share it to your Facebook story, your profile. Blog it! This free advertising is a beautiful thing for both of us. It makes people think you're like super salt-of-the-earth being friends with artists, but it also gets my name out. And it costs ZERO dollars.
2. Comment on and like our posts. On all social media outlets. The ever-illusive "algorithm" isn't really that hard to figure out. The most popular things (the ones that get commented on and liked the most) get seen more than the ones who have like 30 likes and 2 comments.
3. Word-of-mouth is awesome. Walk into a cool little boutique that sells original art? Visit a gallery or hear of a new show that is looking for artwork? Physically write down the name of the artist, their website, their phone number...anything. Then, hand that paper to the person working. This relationship builder is my favorite!
4. Buy small pieces, or prints of the work. Listen, most "starving" artists sell their artwork at a really affordable price. Some of my cheapest work a while back was only $30. What?! I have more money than that in the paint and canvases alone. I know for a fact that you've spent more than $30 on things you'll throw away in the next year. Art is forever. Art is also for everyone. You just have to find the artist you connect with. When you do, get a piece of their art into your home.
"When you buy something from an artist you are buying more than an object. You’re buying hundreds of hours of errors and experimentation. You’re buying years of frustration and moments of pure joy. You’re not buying just one thing, you are buying a piece of a heart, a piece of a soul… a piece of someone else’s life.” -Rebekah Joy Plett
The coolest part of this support of your favorite artist is that if you help them out (in a free way!) eventually, they'll be so busy full-time creating that they won't require this much-needed marketing help from family and friends. But, until then: share and comment and like away!
So now that you're armed with all of this artistic-lovin' knowledge, how are you going to support your favorite small-time artist today?
Post your comment and you just might get some love in return! ;)